Bringing common sense with a grain of salt back to parenting!
About Aparenttly
Bringing common sense with a grain of salt back to parenting
What You’ll Find in Aparenttly
A Note from the Author
A Final Note
What Aparenttly Is All About
Parenting comes with manuals, apps, charts, and endless “shoulds.” And these days, it also comes with a 24/7 highlight reel — smiling families, perfect routines, and algorithm-approved advice from people who seem to have it all figured out.
Some advice comes from experience; some from enthusiasm — the kind that blossoms after observing a single toddler and deciding to share the discovery with the world. And yet, many of these voices confidently offer guidance to struggling parents — their reach amplified by algorithms that seem to mistake confidence for expertise.
The problem — or rather, the pressure.
The problem is that the pressure to be a “good parent” often leaves us anxious and uncertain. In that state, it’s only natural to look for answers — and today, they’re everywhere. Social media overflows with parenting tips and quick fixes, promising calm mornings, resilient kids, and endless patience.
But the advice often sends mixed and even conflicting signals. One moment it tells us to set firm boundaries, the next to be gentle and flexible. And almost always, it comes packaged in a magical number of steps — “3 ways to raise resilient kids”, “5 tricks for calmer mornings”, “7 secrets to never losing your patience again.”
The result?
In search of answers, we scroll through ideal parenting formulas that somehow all contradict each other — and sometimes end up even more confused, frustrated, or just quietly convinced that we’re getting it all wrong.
The project — and the parents behind it.
So the Aparenttly project was created for the large majority of us — the parents who love our kids fiercely but occasionally lose the plot somewhere between the bedtime routine and the guilt trip.
The Aparenttly project grew out of one simple truth: that we as parents all feel anxious, uncertain, and frustrated sometimes. We try, we experiment, we get it right, and then we get it wrong again. It’s natural. It’s parenting at its core. And most importantly, it happens because we love our babies, kids, and teens — and because we care enough to keep trying.
The Aparenttly philosophy.
Aparenttly is a space where parenting mistakes, struggles, questions, and frustrations aren’t hidden — and aren’t answered with universal, one-size-fits-all recipes either.
Because we know that every child and every parent is unique, and that we all deserve something more honest than magical promises — the kind that often don’t work, and sometimes even backfire.
So if we were to put our philosophy into one simple line, it would be this:
honesty over formulas, individuality over perfection.
Why “Aparenttly”?
Because nothing in parenting is ever as clear as we thought.
The word apparently sits somewhere between confidence and doubt — exactly where most of our parenting lives happen.
“Apparently, screen time ruins brains.”
“Apparently, toddlers can survive on air and pasta.”
“Apparently, every parent is doing better than me.”
But Aparenttly comes with its own small twist. There’s only one “P” — because it’s about a parent, really. About all of us trying, guessing, hoping, learning. And we added one extra “T” — because, well, once we dropped a letter, it felt right to give something back. That extra T adds a touch of uniqueness — a tiny imperfection that somehow makes the name, and parenting itself, perfectly ours.
Why 793?
Why 793? Why not 7. Not 10. Not 13.
Those numbers have already been hijacked by parenting and wellbeing gurus who promise that a handful of steps will magically fix everything — from toddler tantrums to teenage defiance.
But parenting doesn’t come with clean lists or guaranteed results. It’s messy, unpredictable, and constantly changing — sometimes more trial and error than tidy bullet points.
So 793 became our quiet joke — and a kind of soft rebellion against the “raise-your-kids-in-X-steps” magic formulas.
Because, honestly, parenting isn’t about magical numbers, and raising children isn’t about following steps like assembling an IKEA wardrobe or a LEGO playset.
Parenting is about staying sane and connected through one of the most beautiful, complicated adventures in life — while slowly figuring out what works, what doesn’t, and what really matters.
What You’ll Find Here?
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Parenting Traps — honest, story-driven essays exposing our most common traps (and the deeper “why” behind them).
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Parenting Life-Hacks — short, practical versions offering small course-corrections instead of big guilt trips.
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By Age & Stage — real-world reflections on how each phase of childhood brings its own tests of patience, love, and common sense.
Every post follows one core formula:
trap → mirror → meaning → move on
Because the more you understand the traps that wait for parents, the better prepared you are to spot them — and to avoid repeating the same mistakes many of us, the parents before you, have made in our trial-and-error search for those ever-elusive “perfect” parenting strategies.
Our Philosophy
Honesty over formulas, individuality over perfection.
Because we believe parenting doesn’t need more perfect theories.
It needs more honesty, curiosity, and (sometimes) more humor.
It needs permission to say, “I got that one wrong — but I learned something real.”
That’s what Aparenttly stands for:
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Self-awareness over self-judgment.
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Common sense over chaos.
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Connection over control.
A Note from the Author
Aparenttly was founded by a psychologist — married to another psychologist, in fact, one with a PhD in developmental psychology and a specialization in child clinical psychology.
So yes, our dinner table conversations sometimes included phrases like “age-appropriate autonomy” and “secure attachment.”
And yet, none of that stopped us from losing patience over a spilled smoothie, feeling completely bewildered by a toddler meltdown, being totally freaked out by heat cramps, or negotiating bedtime like a hostage exchange.
Sometimes, as a parent, I made mistakes I still blush over. But those moments shaped me — they made me more understanding, more grounded, and, I hope, a little better at both parenting and writing about it.
That’s the whole point. Parenting knowledge doesn’t make you immune to parenting mistakes — it just gives you better vocabulary to describe them afterward.
Aparenttly grew out of that paradox: knowing better, yet still learning, one imperfect day at a time.
A Final Note
This isn’t a how-to guide.
It’s a you’re-not-alone-in-this guide — for parents trying to stay human while raising humans.
So read, smile, nod, roll your eyes, disagree, and maybe find your own “aha” in the process.
Because a-parent-tly, that’s how we all grow.
Join / Newsletter
Once upon a time, there might have been a parent who figured everything out perfectly — never faced a challenge, never made a mistake.
Unfortunately, nobody knows where or when that happened — and there are still no confirmed sightings of this half-mythical creature.
For the rest of us, parenting is a work in progress — equal parts love, learning, and letting go.
The Aparenttly Newsletter is a small space for reflection amid the noise: honest thoughts on modern parenthood, the patterns we repeat, and the small shifts that make a difference.
No spam. No “7 magical recipes.” Just real stories, gentle insights, and the occasional life-hack to make things a bit lighter.
So join the Aparenttly community and get short, thoughtful reads from time to time to remind us that we are all just humans trying to raise new humans.
